Amplify BMSC app for iPhone and iPad

The Amplify BMSC app will be an additional communications vehicle we will use to communicate to BMSC, leading up to the Mash Up and post-event till the end of 2016, with the following objectives:

• Messaging: Deliver key messages to BMSC from Stephanie Linnartz, BMSC Senior Executives, and the BMSC Top 100 around the 2016 priorities, particularly with the Starwood integration

• Engagement: Create a community within BMSC where associates can post, comment, like, respond

• Networking: Launch a platform for associates to connect based on expertise, knowledge, and desire for career development